Anyone need clarification on what an “exclusive” or “coming soon” listing is?
It means it is not listed on MLS, so not visible to the public through REALTOR.ca, Zolo etc. By having a listing “exclusive” it means there is a listing agreement signed granting us (the listing agents) the authority to market the property and try to find a buyer.
Typically we use the exclusive time period to begin to market the property while we are still preparing it to be listed to the public on MLS. We use this time for minor repairs, decluttering, staging and then taking professional pictures and recording the virtual tour/listing video. This way once it is up on the market we already have some buzz and momentum.
However, in the past couple weeks we have had to change the way we do things. Our business, brand and reputation are very important to us but the health & safety of our team, clients, family & community are MUCH more important. We do still have listings on MLS that were staged & photographed previously but we won’t be staging these exclusive properties anytime soon, and we won’t be doing our usual pictures & video. We will still find ways to market these homes in an appropriate way and help our clients meet their goals in this changing market.
So if you would like more information or to book/receive a virtual tour of any of our exclusive or MLS listings, send us a direct message, give us a call or send an email!